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      NEUW DENIM

      A responsible & sustainable production initiative to reduce the environmental impact of our manufacturing & development process.

      Working for a cleaner, better future. Progress every day.

      ZERO Water Wasted

      With ZERO we decided to completely overhaul our washing methods.

      We are extremely proud to say that the water used in our manufacturing process is renewed, reused, and recycled with zero waste being discharged as contaminated sewage into the water grid.

      ZERO Chemical Distressing

      ZERO completely replaces traditional denim distressing processes such as bleaching, acid washing, and use of potassium permanganate.

      Instead ZERO products are hand-stitched, hand-brushed, and hand-grinded prior to washing to produce distressed aesthetic without the use of harmful chemicals.

      ZERO Washing Waste

      ZERO eliminates classic stone-washing methods by adopting the use of synthetic stones in replace of traditional pumice.

      Made from an environmental resin this innovative alternative leaves no washing waste or sludge behind, decreasing our carbon footprint and allowing us to clean and recycle water in a much more energy efficient manner.